The Colombian Chamber of Electronic Commerce (CCCE) together with EL TIEMPO Casa Editorial, organizers of the most recognized online buying and selling events in the country, announced the new dates for the traditional discount days for this year.
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The days established for the four main events will be: Cyberlunes, from July 3 to 6; HotSale, August 19-21; Cyber Monday, October 19-21, and Black Friday, November 27-29.
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The executive president of the Colombian Chamber of Electronic Commerce, María Fernanda Quiñones, assured that these new dates already defined for sales activation events They will help support the country’s economic revival through digital channels and will consolidate the boom that these have had during the health emergency caused by covid-19..
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Likewise, it is expected that the behavior in the purchase of products will be different from the traditional one, since, according to the latest studies of consumption in electronic commerce in the country, the sports, home and beauty sectors could have a greater role than tourism, technology and fashion.
For Diego Vallejo, executive manager of Digital News at EL TIEMPO Casa Editorial, e-commerce represents a fundamental channel to help strengthen the business fabric and, in addition, it will be an opportunity to offer added value in relation to products, services and rates.
It should be noted that these types of events have been taking place for more than eight years in Colombia, which has helped the growth of the electronic commerce sector, generating more than 13 million total visits and six trillion pesos in transactions.
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