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imago images / penofoto
![Even in flat Schleswig-Holstein there is a Switzerland, according to the German National Tourist Board (DZT).]()
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Even in flat Schleswig-Holstein there is a Switzerland, according to the German National Tourist Board (DZT).
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german switzerland
![A special attraction: “Saxon Switzerland” southeast of Dresden]()
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A special attraction: “Saxon Switzerland” southeast of Dresden
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german switzerland
![An overview of how many Switzerland there are in Germany can be found on the map of schweizen-in-deutschland.de]()
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An overview of how many Switzerland there are in Germany can be found on the map of schweizen-in-deutschland.de
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german switzerland
![According to the tourist, there are Swiss landscapes in the Hunsrück in Rhineland-Palatinate with rustic forests and a diverse flora and fauna - and a suspension rope bridge. Like here the Geierlay suspension bridge.]()
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According to the tourist, there are Swiss landscapes in the Hunsrück in Rhineland-Palatinate with rustic forests and a diverse flora and fauna – and a suspension rope bridge. Like here the Geierlay suspension bridge.
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In order to boost German tourism again after the lifting of travel restrictions, the German National Tourist Board (GNTB) wants to sell a piece of home to the Swiss: Swiss people should be attracted by what they love about their home: scenic beauty.
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“We are launching a campaign dedicated to the” Swiss in Germany “,” said Harald Henning, head of the GNTB’s Swiss mission and regional manager for Southwest Europe. These are areas that are similar to Switzerland due to their landscape features.
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«Excellent price-performance ratio»
The best known of the 130 “Swiss” in Germany are the “Saxon Switzerland” southeast of Dresden or the “Holstein Switzerland” in the northern federal state of Schleswig-Holstein. But there are also «Swiss people» in Germany in less well-known tourist locations.
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For example, you can find Swiss idyll on the banks of the River Moselle – the Moselle Switzerland. From there it goes through the Eifel, a landscape with world-famous crater lakes, the Maaren, and in the Hunsrück with its quaint forests and species-rich flora and fauna. Another advantage that Henning emphasizes is that the “excellent price-performance ratio” – holidays in Germany are clearly more affordable for Swiss people.
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Alternative to Bavaria and Baden-Würtemberg
The reason for the new campaign: The Swiss should also travel to other regions in Germany than Bavaria and Baden-Württemberg. The two southern federal states, which border directly on Switzerland, are among the most popular German travel destinations of the Confederation. More than 60 percent of the 7.1 million Swiss overnight stays in Germany take place here.
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Overall, the Swiss generated a sales volume of 4.4 billion euros on their trips to Germany in 2019. “Since tourism has temporarily come to a standstill, it will of course be difficult to reach this high level this year in 2020.” The GNTB has been promoting Germany as a travel destination abroad for over 60 years on behalf of the Federal Government.
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Safe Corona Land
Henning says that the country’s exemplary approach to the crisis is a powerful means of advertising to convince the neighbors of a vacation in Germany. “Germany is internationally certified that it has mastered the Corona crisis quite well and is considered a safe travel destination,” he says.
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He and his six employees with two trainees, who have their office in Zurich, want to further strengthen trust in the neighboring country in times of Corona. “Our top priority is to build trust for trade partners and consumers for trips to Germany,” explains Petra Hedorfer, chairwoman of the GNTB board.
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