The vaccination campaign #weexplainforeveryone has been running successfully on social media for four months. The press and media work generated a reach of over 180 million throughout Germany. The advertisements in social media reached a total of almost 3 million people from selected target groups, who viewed the videos contained more than 15 million times.
Even now it is still very important that as many people as possible are well informed and get vaccinated so that we can fight the virus together. The brochure “Understanding Corona” was designed and printed so that people without access to the internet can be reached.
On a total of 16 pages, the compact brochure offers answers to the questions “What happens in my body after the vaccination?”, “What is the difference between a vaccination reaction and a side effect?” or “Does the vaccination affect an ongoing asylum procedure?” other topics such as pregnancy, vaccinations for children or legal issues. But that’s not all: The brochure also contains an extensive vocabulary list with the most important terms and their explanations for the pandemic.
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