And he warns that coffee prices they must go up.
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He emphasizes that producers have stocks, and the impact of the increase in raw material prices will be offset by a reduction in operating dreams. Finding other suppliers is not an option. – Outside of Brazil? It is not possible. As I mentioned, we don’t compromise on quality. We focus on arabica coffee, robusta is not a large-scale solution for us, says Lavazza.
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The rest of the article under the video
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See also: The best time to drink coffee
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The war in Ukraine. Lavazza withdrew from Russia
He enumerates that the increase in energy costs, problems in logistics, raw material prices, and subsequent waves of the COVID-19 pandemic, was followed by the war in Ukraine. Lavazza has withdrawn from operations in Russia.
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Producers have stocks, they will absorb most of the current growth, in particular by reducing the operating margin. However, we will definitely not go for the option of slowing down the growth of prices at the expense of product quality, it is definitely not possible. – Maybe someday it will be possible to start operations in this country from scratch, but we do not see such a possibility for the time being. We have broken all relations, we do not conduct any business there, nor do we sell our products to Russia. We will try to compensate for these tens of millions of euros of sales in other markets – says Giuseppe Lavazza.
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