I don’t think anyone at Activision Blizzard expected the California state’s investigation of the company to have such consequences. The two-year campaign showed that things were going badly at the corporation. Employees are being bullied and harassed, and bosses have done nothing or nothing about it. Not only did the company’s stock go down and investors decided to file a class action lawsuit, other companies are pulling out of cooperation with Activision Blizzard.
As we just discovered, Coca-Cola, T-Mobile, and State Farm will not sponsor the Overwatch and Call of Duty leagues. Companies want to renounce their affiliation with Activision-Blizzard entirely or plan to wait for the current crisis to pass and see what happens next. Of course, this spells big problems not only for Activision Blizzard, but also for the players involved in the game.
T-Mobile, for example, decided to suspend all ads during and between games. In addition, the telecommunications giant wants players to cover its logo. Coca-Cola has not disclosed any specific plans, but at this time “He’s talking to Blizzard partners because he wants to step back for a moment and reconsider his future plans.”. State Farm, the insurance company, withdrew from all announcements this weekend and is also considering future plans.
As you can see, things are going wrong and it sure won’t end there. Of course, we are waiting for the situation to develop and we will provide you with all the reports on the matter as normal.
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