Citroën has ambitions in Latin America thanks to the Citroën4ALL plan which aims to enable the Brand to develop its market share to reach 7% by 2025. If the vehicles of the C-cubed program will be the main protagonists of this growth in sales, commercial vehicles are no less important.
This was the case in February, when the brand’s growth was driven by its performance in the utility vehicle market, where the brand recorded a 56% increase in sales. And, good news never comes alone, the brand recorded a sales record for the electric version of the Jumpy, launched in 2021 in Brazil, and which sold 70 units out of the 258 Jumpy sold, i.e. 27.13%. In total, Citroën’s market share in Brazil is 7% in light commercial vehicles, which is much better than in the passenger vehicle market.
Thanks to the C3, Citroën is also experiencing an increase in sales in February 2023, the small Citroën allowing the brand to compensate for the drop in the C4 Cactus. Sold at 1,313 units, the Citroën C3 ranks 29th in sales in Brazil and 6th in its segment, while the C4 Cactus collapses with a drop of nearly 82% to just 289 units.
Thus, on the PC+LCV market, Citroën recorded an increase of 1.7%, mainly thanks to the performance of the Jumpy. The brand is doing better than the market, which is down 2.6% over the same period.
