Ciputra Prints Rp. 115 Billion in Sales from “Online” Marketing

JAKARTA, KOMPAS.com – PT Ciputra Residence, a subsidiary Ciputra Group, scored sales of Rp. 115 billion from the latest Avante and Viale Cluster products virtually on Sunday (16/8/2020).

The two clusters, located not far from Ciputra Tangerang Mall, CitraRaya, have absorbed 170 units.

Ciputra Residence Marketing Director Yance Onggo explained that the launch of the Avante and Viale Clusters was carried out without preparing the physical buildings home examples that are furnished with furniture, such as previous products.

“This launch takes advantage of technological advances by creating a Virtual Tour 360 sample houses for the Avante and Viale Clusters and environmental conditions,” said Yance in a written statement to Kompas.com, Tuesday (18/8/2020).

Also read: One Semester, Ciputra Reaches Marketing Sales of IDR 2 Trillion

Prospective buyers can still get a clear picture of the atmosphere of the cluster and house to be selected.

Implementation of a sales strategy online This is to make it easier for potential customers who will buy a house at CitraRaya.

The Avante cluster is marketed with prices starting from Rp. 488 million, there are four choices of house types, namely Crescendo Type (27/60), Grazioso (33/72), Prospero (45-52 / 84) and Splendore Type (49-56 / Lt 96) ).

Especially for the Prospero and Splendore types, there are options for buildings equipped with a mezzanine space that can be used as a study or workspace at home.

While the Viale Cluster is marketed with prices starting from IDR 500 million, there are two choices of housing types, namely the Crescendo Type (27/60) and the Grazioso (33/72).

CitraRaya Tangerang itself is an integrated city covering an area of ​​2,760 hectares which has been developed since 1994.

Until now, it has experienced rapid growth with 28,000 housing units inhabited by 68,000 people, as well as a number of commercial properties.

Facilities that complement it include schools, hospitals, culinary centers, shopping centers, and water parks.

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