Jakarta, CNBC Indonesia – Mobile (HP) brand competition in China is always fierce. Bearing in mind, the bamboo curtain country is the largest HP market in the world.
Unfortunately, HP’s global business has recently been sluggish due to unstable macroeconomic conditions. China is the same, where HP’s overall sales growth fell by 5% in Q1 2023 year-to-year (YoY).
Almost all Chinese cellphone manufacturers have experienced a decline in growth, except for Huawei. The giant grew 41% YoY with a 9.2% market share, according to a report by research firm Counterpoint.
Huawei occupies the 6th position in the ‘Top 7’ list of China’s largest mobile phone manufacturers. According to the Chief Technical Officer of the Consumer Business Group firm, Bruce Lee, there are two series of Huawei cellphones that are the ‘saviors’ of the manufacturer, quoted from PhoneArena, Monday (29/5/2023).
The first mobile phone is the Huawei Mate X3 which is claimed to be the best selling cellphone in China. Furthermore, there is the P60 which is said to be the best-selling flagship segment cellphone during the first 3 months of 2023.
Other Chinese HP manufacturers are here
Throughout Q1 2023, Oppo was in 2nd place as the largest HP manufacturer in China. The vendor must be willing to experience a 3% reduction. Furthermore, Vivo in 3rd place also fell 15%.
Honor and Xiaomi are in 4th and 5th place respectively with a decrease of 18% and 14%. Meanwhile, Realme in 7th place fell 33%.
At a time when almost all Chinese HP vendors experienced a decline at home, Apple, which is a US manufacturer, actually grew positively.
Apple is still the HP king in China with a market share of 19.9%. Apart from Huawei, only Apple whose business grew in Q1 2023 by 6% YoY in the Bamboo Curtain country.
(fsd/fsd)
2023-06-03 11:15:13
#China #Battered #Brand #Survived
