Cheung Kong Group continues its tradition of launching projects at low prices and successfully uses the “depth charge” strategy to trigger a property market boom. The launch of the latest Wong Chuk Hang Station atop project, Blue Coast, comes as the government completely withdraws its stimulus measures and injects a boost into the property market, causing homebuyers and investors to rush for the project, which is reflected in the high ticket sales.
The first batch of 138 units in Blue Coast has a discounted average price of NT$21,968. Compared with past new developments in this area, such as the first batch of 88 units in Hoi Ying Shan, which was jointly launched by Kerry, Sino, Swire Properties and MTR in July last year, the average price was NT$27,989. Yuan, Blue Coast’s prices are more affordable, with prices reduced by 21%. In addition, compared with Jin Wan, the Wong Chuk Hang station superstructure project led by Road King Real Estate in April 2021, the average price was 29,689 yuan, and Blue Coast was 26% lower, making it the most attractive among the Wong Chuk Hang station superstructure projects. The first units of force.
Blue Coast’s enthusiastic market response set a new high for the Wong Chuk Hang station superstructure project with an astonishing 12,000 votes, surpassing previous projects in an unprecedented way. Taking Jinhuan as an example, despite its impressive first-round sales performance, the number of tickets received only exceeded 5,500.
Cheung Kong Group’s low-price sales strategy has established a solid reputation in the property market. Looking back on August last year, the group launched the Hoi Hoi Station II in Yau Tong. The first batch of 132 units sold for an average discounted price of NT$14,997, which shocked the entire market and surpassed New World’s Pavillion Estate with an overwhelming number of more than 38,000 votes. III’s ticket sales record of 30,500 has become the highest ticket collection in the history of Hong Kong’s property market. This low-price offer by Blue Coast undoubtedly once again proves the influence of Cheung Kong Group in the market and the effectiveness of its strategies.
Cheung Kong Executive Director Zhao Guoxiong revealed that the details are being discussed with the MTR Corporation and the third price list of Blue Coast is expected to be announced soon to further meet market demand. Zhao Guoxiong said that some buyers are already owners of other phases of real estate on the south coast of Hong Kong Island. They are optimistic about the convenient conditions of the new project being close to the MTR station and are investing in the market again. Not only are family customers showing strong interest, but investors are also actively participating. Some buyers are even interested in purchasing two units at once. Zhao Guoxiong has a positive attitude towards the property market this year and predicts that the chances of rising prices are as high as 70%.
The latest news provided by Yang Guiling, assistant chief manager of Changshi Sales Department, shows that as of 3 pm today, the Blue Coast project has attracted more than 13,000 visitors, and the proportion of local customers has increased from the previous 70% to 75%. Due to the relative scarcity of newly launched large-scale units on Hong Kong Island, inquiries for four-bedroom units are particularly high. However, Yang Guiling pointed out that the four-bedroom units will not be sold to the public at present, and Cheung Kong will retain its strategy of selling by tender.
Further reading: Jinhuan Blue Coast south coast of hong kong island Oyakai Station Pavillion Wong Chuk Hang Yau Tong
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2024-04-02 06:59:29
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