Carployee amazed at “2 minutes 2 million”. The founders initially rejected 100,000 euros for a ten percent stake from investor Martin Rohla and repeated their “no” to a revised offer of 150,000 euros for the same stake. It was a bit of a surprise, as their original claim was € 200,000 for eleven percent, which wasn’t too far from Rohla’s proposed deal.
+++ “Too high a rating” – an Austrian mistake +++
“Dilution of Shares Not Fair”
“We are very grateful for the offer from Martin Rohla, but decided not to accept it because existing investors have invested at the same valuation and we can definitely show growth between two financing rounds, which also means an increase the valuation should be recognizable, “says founder Albert Vogl-Bader,” In our view, diluting the shares at the same value is not fair to existing investors. Overall, this is the result of a growth-oriented and consistent corporate strategy ”.
“Early stage evaluation almost impossible”
The co-founder is aware that the current turnover of Carployee – currently 4,000 to 8,000 euros per month currently being recorded – as a measurement factor for the company valuation called does not comply with the classic company valuation rules: “In an early phase of the startup, a realistic valuation is almost impossible. The aim is to grow and use the capital invested to build up a product and the company in such a way that large sales are possible in the medium and long term, ”Vogl-Bader continues.
Carployee founder compares to VW and Tesla
Carployee has the goal as a startup to achieve a scaling effect and also serve international markets. Financing rounds are necessary for this, since the company is currently unable to cover its costs, explains the founder: “The fact that sales are not always the decisive value for large and established companies can be seen from the current comparison of VW and Tesla”.
Four customers won in February
There was no TV deal for the startup, but the pitch gave the opportunity to attract more customers. About the. discussed in the program. Test cases with the Pro7-Sat1-Pulse 4 group are still being negotiated, as Vogl-Bader lets us know: “In the area of the TV group there are also other large companies that make sense in a joint, cross-company solution. We would like to specify these cases in the near future. We have won five more customers since the beginning of 2020, four of which in February alone, ”he says.
Carployee has international investors in mind
The startup is currently in a larger funding round. The company is primarily in contact with international investors from Germany and Great Britain – with the aim of getting strategic partnerships and investors in the areas of mobility, HR and CSR on board.
Integration of bike and feet at Carployee
Plans to integrate public transport into the app are also ongoing. “It already works to a small extent. Our goal is not to develop our own ‘ticketing’ tool for public transport, but to integrate existing systems as best as possible. It is also exciting for us to integrate paths that are covered by bike or on foot ”. explains the founder.
Company as a target group
The startup relies on individual incentives. To explain: The developed app should basically organize commuting opportunities for commuters. Instead of individual users, companies are addressed directly, as the incubator already reported. Companies should provide Carployee to their employees and offer individual incentives for use, such as free hours, vouchers or free parking spaces.
Visualization of the savings
“The incentives are currently very individual and adapted to the company. This ranges from vouchers for various company benefits, free hours, reserved parking spaces and regional currencies, such as region thaler. We also visualize savings for individual users. That relates to CO2, costs and the number of kilometers traveled, ”explains Vogl-Bader.
Technical and economic growth
Carployee’s biggest goal at the moment remains the successful completion of the current financing round. “As well as the further technical and economic growth with targeted features and additional customers. We want to look after existing customers as best we can, ”continues the founder.
Corporate social responsibility and CO2
“In the long term, we see our goals in the behavior formation of car commuters, which we want to achieve through our mix of optimal mobility technology and activation measures. Because companies in particular benefit from the effects of the dynamic mobility system through cost savings and CSR activities, ”says Vogl-Bader,“ and the environmental aspect through CO2 savings should not be neglected either ”.
⇒ To the startup
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