The Californian Rivian Automotive is aiming for a high valuation on the stock exchange and wants to graze the affluent clientele with high-priced electric SUVs. With increasing competition, is this niche big enough?
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A Rivian electric pickup truck is taking to the streets of New York City.
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At Tesla, the share price is going through the roof again. The competition has long outstripped the hyped electric car manufacturer in certain niches. Lucid, for example is currently scaling the production of luxury vehicles, which probably have significantly better performance values and a more impressive processing quality than those from Tesla. And Rivian delivers what Elon Musk announced years ago with the Cybertruck, but has not yet implemented: an electrically powered off-road vehicle with special charms and a delivery van.
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