Buy 1 bottle of champagne, 1 free: supermarkets fight to make us celebrate cheaply in times of crisis | Economy

“Our end of the year, wonderfully affordable”, this is how Aldi kicks off its end-of-the-year slogan: as many as 3 out of 4 Belgians intend to make the festive table simpler and with a cheaper menu than in previous years , according to Delhaize. And all the supermarkets are playing on this in: lobster at 20% off, a complete Christmas menu for 11 euros and lots of 1 + 1. This is how the department stores want us to party cheaply in the battle for the festive table.