Facebook is under increasing pressure due to its controversial handling of racist, inflammatory and manipulative content. The consumer goods giant Unilever, Coca Cola and automaker Honda announced on Friday that they will no longer advertise on the online network and its subsidiary Instagram in the USA for the time being. Facebook boss Mark Zuckerberg indicated a relent.
Coca Cola and Honda no longer want to place ads on Facebook and Instagram in July to send a signal against “hate and racism”. Unilever even wants to forego paid advertising for the rest of the year – not just on Facebook but also on Twitter.
The short message service, on which US President Donald Trump likes to publish his often controversial messages, has also been criticized for some time.
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