BOE International, the trade fair for the event industry, is cooperating for the first time with the Bundesverband Industrie Kommunikation (BVIK). For the event on January 19 and 20, 2022 at Messe Dortmund, the BVIK will be the exclusive B2B partner of the BOE and invite its members to exchange ideas in the B2B BVIK lounge in Hall 4, they say.
Both partners wanted to strengthen the industry and bring the decision-makers for communication and marketing even closer together with the providers in the event industry, so that new business and ideas could arise. To the BVIK as well as the BOE it is important to promote the dialogue between the market partners and to offer a common platform for this in January.
In addition to its own B2B lounge, the BVIK also wants to contribute content to a BOE forum. A presentation of a B2B best case and a panel on the subject of “Live communication of the future” are planned for January 19, 2022 in the early afternoon. In addition, trade fair tours specially designed and guided for B2B marketing experts are to be offered through the BOE. Further information on the program will follow shortly.
As an industry association for communication and marketing, the BVIK is an independent organization for those responsible for marketing in industry and professionals in the B2B communications branch. The association, founded in 2010, aims to promote cooperation between industrial companies and communication service providers, it says. That Range of members ranges from small and medium-sized companies to global players.
At BOE International, exhibitors from the areas of event organization and equipment, trade fair construction, catering and MICE will present themselves. A supporting program with lectures and networking is offered to trade visitors, agencies and companies. Projects and budgets can be discussed at the BOE right at the beginning of the new year. In addition, the fair brings young people into contact with future employers.
Unfortunately, this year the BOE had to be canceled after postponing it to June.
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