German carmaker Bayerische Motoren Werke AG (BMW) announces that the new models will have a monthly subscription for the seat heating function, reports Biziday. It will cost $ 18 a month, $ 180 a year or $ 300 for three years, and to permanently unlock the option, drivers must pay $ 415.
The subscription is promoted in digital stores in the UK, Germany, New Zealand and South Africa.
The Verge writes that it is not clear when BMW introduced this type of monthly subscription or in which other countries it applies. Verge recalls that since 2020 the Bavarian manufacturer has been exploring the microtransaction market for state-of-the-art features, a practice it does not popularize, but which at the time attracted negative reactions.
Car manufacturers tend to limit the capacity of a car by the components from which it is assembled, rather than by software.
Business Insider reports that BMW has introduced this monthly payment method for other options, such as heated steering wheel ($ 10 to $ 12 per month), headlight autofocus ($ 12 per month) and adaptive cruise control (cruise control) with tape centering – $ 42 per month.
The practice is also used by other major car manufacturers, including Lexus, Toyota and Subaru, which allow drivers to start or stop cars through an application, for a fee. T
LIVE Day 139 of war. The Russians claim to have killed 21 Romanian mercenaries / Mass explosion in a Russian-controlled area in the Kherson region / Two hospitals and residential buildings in Nikolaev have been heavily bombed, the Ukrainians claim / Iran will provide combat drones to Russia
–
–
–
esla, considered one of the leading companies in the field of state-of-the-art software systems for cars, offers drivers the company’s most advanced assistance system for $ 199 a month.
Read also …
–
