Money Today Reporter Geonwoo Kim | 2023.07.17 12:29
The number of subscribers to BLACKPINK’s official YouTube channel has exceeded 90 million. It is the first and most record among all artists in the world.
According to YG Entertainment on the 17th, the number of subscribers to Blackpink’s YouTube channel exceeded 90 million at 5:36 am on the same day. It has been about 7 years and 1 month since the Blackpink channel opened on June 28, 2016.
In particular, from October 2022 when the Seoul concert was held to last June, it attracted about 7 million subscribers, showing the highest increase among K-pop artists during that period. It is interpreted that a large number of new fans have flowed in with member Jisoo’s first solo activity added to the successful world tour.
In July 2020, BLACKPINK was the first non-English speaking artist to be listed in the ‘Top 5 YouTube Subscribers’ list. Since then, he has overtaken famous pop stars such as Ariana Grande, Eminem, Ed Sheeran, Marshmallow, and Justin Bieber one after another, standing tall as the number one artist in the world.
The company explained that it is more meaningful in that YouTube is a leading player in changing the landscape of the global music market. The number of subscribers is an indicator of the steady interest and anticipation of loyal fans, not simple curiosity about content or one-time viewing.
In addition, the cumulative number of views on Blackpink’s official YouTube channel has exceeded 32.2 billion. The first K-pop group to reach 2.1 billion views, including the music video for ‘DDU-DU DDU-DU’, ‘Kill This Love’ (1.8 billion views), ‘Boombayah’ (1.6 billion views), ‘How You Like There are a total of 43 videos with hundreds of millions of views, including that’ performance video (1.4 billion views) and ‘As If It’s Your Last’ (1.3 billion views).
Meanwhile, BLACKPINK is on the K-pop girl group’s largest world tour, ‘BLACKPINK WORLD TOUR’, which mobilizes about 1.5 million people. [BORN PINK]’ in progress. From August, they will move to New Jersey, Las Vegas, San Francisco, Los Angeles, etc. in the United States.
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