Old Town Business sets an example against consumer frenzy
Numerous individual shops in the old town ignore Black Friday. One optician even made a clear counterpoint to the discount battle with White Thursday.
At Eisen Optik in Winterthur’s Old Town, you could do a good deed on Thursday by buying new glasses.
Photo: Marc Dahinden
Black Friday is the busiest shopping day in Switzerland. Manor was the first department store to bring the battle of American discounts to Switzerland in 2015. Since then, the volume of demand in this country has nearly doubled every year; for two years it has stagnated at 500 million francs, as the Blackfridaydeals.ch platform writes. In recent years it has become fashionable to extend Black Friday to a whole week of discounts.
