In November, retailers try to lure customers to sometimes incredible discounts as part of the Black Friday discount event. The shop watcher project annually verifies whether these discounts are real, or whether the stores just so-called sucked them out of their fingers.
Originally, the term Black Friday marked only the day after the American Thanksgiving, but today it lasts practically the whole of November, when consumers are attacked by offers of “breathtaking” discounts from all sides. What’s more, some merchants – in stark contrast to its purpose – use it for their discount events practically throughout the year.
Platform www.hlidacshopu.cz was created in order to check whether these discounts are real, or whether merchants “glue” amazing percentages on the price tags just to please the customer’s eye and make him buy often even what he doesn’t really need. Since 2017, Hlídač shopů has been focusing on the discount holiday known as Black Friday, BF or Black Friday, and has published separate analyzes for it.
New rules
This year, for the first time, an amendment to the law on consumer protection applies, which defines clear rules for calculating discounts, so that unfair practices of traders, associated with, for example, artificially raising prices in the period immediately before their steep fall, are finally illegal after many years. It is gratifying that, according to Shop Watcher, most of the monitored stores have complied with the new rules and the discounts shown are real. Average discounts are around 20%, those who give an average of over 25% are only doing so due to unfair practices and in violation of the new law.
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2023-12-30 07:45:02
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