Singer Bibi. /Feel Good Music
“What I wanted to eat was sweet chestnut yogurt.”
Singer Bibi’s song ‘Bamyanggaeng’, released on the 13th, has recently swept first place on the music charts. On the 26th, it ranked first not only on Melon, but also on Genie, YouTube Music, Flo, Vibe, and Bugs. In particular, it is attracting more attention as it is the result of beating ‘Love Winds All’, which became a hot topic because it is a new song by ‘Queen of Melon’ IU and a music video was filmed with BTS’s V. Vivi’s nickname is ‘Dark IU’. Like IU, she is also an artist who is actively working as a singer and actress, including in the movie ‘Hwaran’ and the drama ‘The Worst Evil’.
Bibi Bamyanggaeng sound source cover. /Feel Good Music
‘Bamyanggaeng’ is a song written, composed, and arranged by singer Jang Ki-ha. It is said that Bibi, who happened to hear the song, asked to sing it. For Jang Ki-ha, this is his second food hit song after ‘Cheap Coffee.’ With addictive lyrics, a waltz-style melody that is rare in popular music, and BB’s attractive vocals, it is already being called a ‘banned song for college entrance exams.’
“I ended the days I shared with you with one word, ‘Yes, I’m sorry.’”
On the surface, it seems like a sweet love song, but if you think about the lyrics, it is a heartbreaking breakup song. It is evaluated as a concise expression of the sweet yet bitter aftertaste of love. Recalling the past romantic relationship between Jang Ki-ha and IU, there is also a joke called ‘Jang Ki-ha’s revenge song.’
Kiha Jang and Bibi. /BB Instagram
The popularity of ‘Bam Yanggaeng’ was also helped by the ‘AI (artificial intelligence) cover’ craze that spread on YouTube. This is a video content that is created after the singer’s voice is learned by AI, as if the song was covered by a real singer. This act spread like a game. The fact that real-life famous stars such as Lee Hyori participated in the ‘Bam Yanggaeng’ challenge further heated up the atmosphere. No matter which channel you open, whether YouTube or TikTok, ‘Bam Yanggaeng’ is played.
Chestnut yanggaeng, a collaboration between Crown Confectionery and BB.
After hearing this, I want to eat it. This craze for Bibi’s ‘chestnut yanggaeng’ is also leading to the popularity of actual ‘yanggaeng’. Crown Confectionery launched a collaboration product with BB and ‘Chestnut Yoggang’. Seongsu-dong Cafe Vereco and E-Mart launched the new ‘Yeonyanggaeng’ caramel butter bar and perilla seed butter bar. ‘Chestnut bean jelly latte’ made with chestnut jelly and milk is also trending on Instagram. A complaint is posted on the Internet saying, “Yeonyanggaeng, which was always on sale in bundles at local supermarkets, suddenly stopped going on sale due to the popularity of Bibi’s song.” Every confectionery company says that sales of Yeonyanggaeng have increased. ‘Yanggaeng’, which you only occasionally find in your grandmother’s refrigerator, has become a popular product that is difficult to find.
Yeonyanggaeng is a collaboration between Seongsu-dong cafe Beur Eco and E-Mart.
Yanggaeng is a snack made by mixing ingredients such as red beans with sugar, starch syrup, and agar and boiling them down. In Korea, Haitai Confectionery, which was established by taking over a yanggaeng factory abandoned by a Japanese factory owner after liberation on August 15, 1945, was the first to make yeonyanggaeng. The most commonly used ingredient is red beans, but it can also be made with sweet potatoes, chestnuts, and mung beans. Because it tastes very sweet and soft, it was popular as a snack for seniors with weak teeth.
However, recently, there are more and more dessert cafes targeting young people.
Euljiro Jeokdang’s chestnut yanggaeng. /fitness Instagram
A representative place is the cafe ‘Jeokdang (赤糖)’ located in Eulji-ro, Jung-gu, Seoul. The price of chestnut yanggaeng is 2,800 won. It is run by Chef Taehyung Kim of the cooking audition program ‘MasterChef Korea 2′. The interior is a modern reinterpretation of the Enlightenment era, and the gift packaging is also luxurious. There are also fresh combinations of desserts such as milk tea bean jelly, hazelnut bean jelly, and raspberry bean jelly. It has a richer and thicker taste than other yanggaeng.
Geumokdang yanggaeng. /Geumokdang homepage
‘Geumokdang’, which has stores throughout Seoul, including Yeonhui-dong, Insa-dong, and Apgujeong-dong, is also a handmade yanggaeng specialty store. The rich, sweet, and savory flavor is attractive, but the luxurious packaging, like a traditional folk painting, increases the desire to purchase. It’s always nice to see the revival of traditional snacks.
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