Benoît Menard becomes Head of Marketing at Puma Europe

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A few weeks ago Puma launched the new “Only see great” advertising campaign. At the forefront is the Brazilian soccer star Neymar Jr., who was signed as a brand ambassador for the sports outfitter last year.

The slogan “Only see great” was launched in 2020 as the title of a mini-series on Amazon Prime. Usain Bolt led through the original concept that accompanied four top French athletes in their physical and mental preparation for the Olympic Games in Tokyo. The innovative project was launched by the teams from Puma France in collaboration with the sports marketing agency La Fourmi and impressed itself on the collective memory of the audience.

Benoît Menard, who has been Head of Marketing and Communications at Puma France since 2018, was behind the project. Before joining Puma, Menard worked for Adidas, where, among other things, he was responsible for the newsroom for the 2016 European Football Championship. He was previously responsible for social affairs and new media at Canal + television. Over the past three years, he has accompanied Puma’s growth in France and implemented refreshing initiatives through sponsorship of the Olympique de Marseille football association.

Now he will be appointed Head of Marketing Europe at the Group’s headquarters in Herzogenaurach in order to further expand the good dynamic.
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