In France, Eileen Gu made a name for herself by depriving Tess Ledeux of her dream of Olympic gold in Big Air. Far from France, it’s another story. Her first victory at the Olympic Games only multiplied the spotlight on her. Because we are talking about a phenomenon in China, where she has panicked brands since her double at the X-Games in January 2021. And of a star who does not leave anyone indifferent in the United States where some have not digested her choice to compete for China.
Born in California to an American father and a Chinese mother, Eileen Gu opted in 2019 (at age 15) for her mother’s country of birth. “Being able to inspire millions of young people where my mother was born (…) is a unique opportunity to help promote the sport that I love“, she wrote on Instagram to justify her choice. But while the context has deteriorated in recent years between China and the United States, she finds herself targeted by some Americans.
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YESTERDAY AT 07:39
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Eileen Gu
Credit: Getty Images
In the United States, his decision made waves
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Whatever the reasons, Eileen Gu is in any case one of the personalities of these Olympic Games. And reap the rewards. From Louis Vuitton to Tiffany & Co. or Victoria’s Secret via the Bank of China and China Mobile, the Californian by birth already has more than 20 contracts, which would make her the athlete with the most sponsors at the 2022 Olympic Games. According to the Chinese company CBN Data, it has already earned more than 31.4 million dollars in 2021 thanks to its various contracts.
“Her dual citizenship status makes her the ideal ambassador for Chinese brands operating globally and Western brands looking to expand in China.“, launches in Forbes Dan Tunna, marketing expert. And her gold medal at Big Air will only amplify the phenomenon Eileen Gu, who is aiming for an incredible threefold in freestyle skiing.
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