Beats by Dre Highlights Family Support in New Campaign Featuring Erling Haaland and LeBron James

Sports megastars Erling Haaland and LeBron James are honored in the spot by people close to them

World-class athletes are under immense pressure and have to perform at their best every few days. Beats by Dre shows how important family support is in this context in its new campaign with two of the most famous athletes in the world: soccer megastar Erling Haaland and basketball legend LeBron James.

The centerpiece of the global presence, which was developed by the creative agency Translation, is an approximately two-minute film entitled “Th