In such a competitive market, it is essential that teams frequently seek innovations. With unprecedented partnerships, Barcelona presented great results in leadership among the European teams that earned the most from the sale of shirts and merchandising in 2023, according to the company Euromericas.
The Catalan team raised 224 million euros, as a result of the successful agreement with Spotify, the culé team presented innovative activations. Among the main initiatives, the club printed the Rolling Stones logo on its t-shirt, in addition to announcing an exclusive collection with the band.
In another interaction with the musical environment, against Real Madrid at the beginning of last year, the Blaugranas replaced the master sponsor’s logo with a tribute to the singer Rosalía. Emiliano Rodríguez and Agustín Dos Santos from the Euromericas firm explain.
Following the Catalan team, Real Madrid, Bayern Munich, Liverpool and Manchester United complete the TOP 5 of those that raised the most from shirt sales.
The European clubs that earned the most from the sale of shirts in 2023:
1- Barcelona – 224 million euros
2- Real Madrid – 222 million euros
3- Bayern Munich – 201 million euros
4- Liverpool – 177 million euros
5- Chelsea – 155 million euros
6- Paris Saint-Germain – 140 million euros
7 – Tottenham- 132 million euros
8- Manchester United – 122 million euros
9- Juventus – 118 million euros
10- Arsenal – 107 million euros. @mundiario
2024-02-28 19:09:59
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