CINEMA – Hot start for Margot Robbie and Barbie. Greta Gerwig’s film about the most famous doll, in theaters since Wednesday in France and on Friday in the United States, got off to a flying start in the cinema. A release that coincides with that of Christopher Nolan’s latest film, Oppenheimer.
Preceded by a lavish marketing campaign and numerous previews, Barbie achieved the best launch of the year 2023 at the North American box office with 155 million dollars in revenue, announced this Sunday July 23 the specialized firm Comscore.
Greta Gerwig’s comedy is therefore doing better for its launch than Super Mario Bros (146 million at the beginning of April) or that followingAvatar by James Cameron (134 million in December 2022).
With $80.5 million for its first weekend, Christopher Nolan’s film also achieves a nice success for a three-hour historical biopic. The British director’s best theatrical debut if you don’t take into account his Batman trilogy.
record director
Greta Gerwig, to whom we already owe Lady Bird et The Daughters of Doctor Marchoffers above all the best start of all time for a film directed by a womanfar ahead of Patty Jenkins and the 100 million dollars of Wonder Woman in 2017, as reported The Hollywood Reporter.
Nevertheless, Captain Marvel, released in 2019, debuted in North American theaters with $153 million in revenue. The Marvel Studios film was indeed co-directed by director Anna Boden and her sidekick Ryan Fleck.
Pop and ironic reinterpretation of the Mattel doll, where dripping pink and sequins are to be taken at face value, Barbieembodied by Margot Robbie must swap her heels for Birkenstocks to leave her perfect world of Barbie Land and dive into the real world with Ken.
More Barbielike Oppenheimer, are eagerly awaited in cinemas and should allow the United States and Canada to total their best receipts over a weekend since the Covid-19 pandemicaccording The Hollywood Reporter et Deadline.
At the height of summer, the joint release of these two films with yet very opposite stories provokes the event among cinephiles and the curious. Moreover, the phenomenon Barbenheimer » has become inseparable from the expectation around the two works. According to the National Association of Theater Owners in the United States, more than 200,000 moviegoers planned to see both films on the same day over the weekend.
Cardboard in France
Released on Wednesday in French cinemas, Barbie is also doing very well. Barbie had $9.8 million after Friday.
On the day of its release, the film with Margot Robbie and Ryan Gosling even recorded the second best start of the year in France behind Asterix & Obelix: The Middle Empire by Guillaume Canet, which totaled 466,703 spectators. Barbie is doing all the same with 359,889 admissions (including previews).
On the side ofOppenheimer, the success is also there since the film about the American physicist who developed the atomic bomb attracted 159,674 spectators in French cinemas on Wednesday alone. Which makes it the best start to Christopher Nolan’s career since Inception in 2010.
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2023-07-24 01:01:07
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