Aware analyzed employee conversations during NCAA March Madness using collaboration intelligence tools and found a high correlation between employee sentiment and actual outcomes.

As March Madness quickly approaches, many offices across the country prepare for the traditional bracket-picking competition. But have you ever wondered if your office picks are on par with the experts in Las Vegas? A recent study conducted by Aware, a leading provider of collaborative technology solutions, has found that office picks are surprisingly accurate and in line with Vegas odds. In this article, we’ll explore the details of the study and how it can impact the way we think about office sports competitions.


Aware, a provider of collaboration intelligence solutions, has analysed more than 400 million anonymous employee conversations in online collaboration environments from February 1 to March 31, providing insights on the NCAA March Madness tournament. The data science team analysed employee sentiment surrounding each team, comparing it against Vegas bookmakers’ odds to determine whether there was a correlation. The study showed unexpectedly high correlations between workplace sentiments and the tournament’s actual outcomes, indicating that collaborative channels are a trove of highly accurate employee sentiment if businesses can leverage the data, listen, analyse, and apply their workplace intelligence to inform their operations. Jeff Schumann, CEO and founder of Aware, said that companies should apply the same degree of accuracy to understanding business-critical insights. Aware’s comprehensive platform empowers executives with organisational insights, while also helping legal, compliance, information security, and IT professionals to address the modern challenges of enterprise collaboration. The platform supports and integrates with tools like Slack, WorkJam, Teams, and Zoom. AstraZeneca, Memorial Health System, Sun Life Financial, BT Group, Farmers Insurance, and Mercado Libre are among the global business leaders that trust Aware for contextual intelligence.


In conclusion, the Aware March Madness Collaboration Study sheds light on the fascinating similarities between office bracket picks and Vegas odds. The study showcases the unpredictable nature of the tournament, the passion of its fans and the importance of data analysis in predicting game outcomes. Whether you’re a die-hard fan, a seasoned gambler or a casual observer, there’s no denying the excitement that March Madness brings. So, as you fill out your next office bracket or place your bets in Sin City, keep in mind the insights and trends revealed by this intriguing study. Who knows, it just might give you the edge you need to win big!