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“Avatar 2” at the cinema: the bet of the billion

The images that blossom in the film’s trailer evoke memories and deeply buried things. All blue, purple and green, this indigenous neon idyll, haven’t you seen it exactly like this before? But let’s dive into the digital underwater wonderland, rainforests and jungle landscapes, with ethereal pop music and triumphant: in this paradise of biodiversity (everything flows, pulsates, flickers and vibrates) humanoid amphibious creatures walk – ears cocked, eyes yellow , skin blue. These peaceful aliens with cute They glow in the dark-The makeup luckily speaks English, which brings them closer to us besides the innocent look of their exorbitant eyes. They ride, borne by giant reptilian birds, excited across the sky, for darkness is brewing.

Avatars – The Way of Water” celebrates a return to the moon called Pandora: a thriving exoplanet populated by the wise Na’vi people. Heaven is in danger, and soon the forests and worlds will burn, a war will ensue, the earthly reality of 21st century bursts into an extraterrestrial fantasy on the 22nd “The Way of Water” promises an immersive experience, in IMAX and 3D, to be seen “only in cinemas”, ie: in (for the time being) no online niche and no streaming portals, no smartphones, flat screens or laptops.The imperiled homeland that needs to be saved in “The Way of Water” is also the old Hollywood movie experience, so a family takes up arms, bow and arrow can be drawn , but sometimes retro tools, at least in culture, have a greater impact than boring contemporary technology.

It’s been 13 years, on and off film. The one in the body Avatars former earthling Jake Sully (Sam Worthington), who, out of love and morality (man is known to be a resource-hungry aggressor) in the first part of this saga, in “Avatars” (2009), who has changed sides, now lives in peace on Pandora with his Neytiri and their five children. It seems to be about utopia, about the power of family ties, but in reality it is about money when “Avatars 2″ as a best kept secret will soon reach the cinemas of this world. In Austria, the press can only see James Cameron’s three-hour epic on Tuesday this week, one day before the film starts. And the risk that The Hollywood Entrepreneur is taking with this production is huge.

Against the – albeit imaginary – $3.3 billion credited to Clark-Gable Southern’s novel Gone with the Wind (1939) at the inflation-adjusted box office (in reality, the play grossed at average box office prices of 23 cents over the four years). theatrical release only $400 million), the first-ever theatrical figure of $2.92 billion, which “Avatars” (2009) in terms of returns, suddenly not so spectacular anymore. But no matter how you calculate it: both in absolute and relative terms, “Avatars” one of the most profitable films of all time. It may only be a matter of time (post-pandemic) before this work is knocked off its pedestal and replaced at the top: the Marvel event film “Avengers: Endgame” ( 2019) it’s come in at nearly $2.8 million worldwide, but a candidate for it isn’t in sight while Covid-19 is still spreading some horror.

Perhaps it will be up to Cameron to surpass himself. His latest sequel”Avatars-The Way of Water” celebrates its almost global theatrical release next week, between 14 and 16 December; even in the film – exceptional territory of China, where many Hollywood products – are not approved as destructive of power of the people, will and must be seen, to break even on stage, because with a record production budget estimated at $400 million, plus marketing and publishing expenses many times that, you need to gross at least $2 billion at the international box office 200 million people worldwide are expected to apply for tickets to this film The free official trailer, which has been online for a month, has so far been clicked “only” 40 million times.

Cameron desperately needs the potential success of a two billion dollar accomplishment; because he intends toAvatarsmake at least one six-part film series. Part three is already in production, with a desired release date of 2024, but if parts four through six are even considered by senior Disney group officials, who must bear all costs, depends on it shows how much “The Way of Water” can motivate global cinema audiences to overcome their cinematic lethargy.

James Cameron now lives with his family in New Zealand, where much of the second”Avatars“-Adventures were born. As the director of the legendary films “Terminator” (about the man-machine Arnold Schwarzenegger) and the historical catastrophe love film “Titanic”, which was the number one most profitable film in the world for twelve years from 1997 until Just “Avatars” replaced him at the helm, Cameron – as one of the very few in the blockbuster industry – appreciates the source material, not comic book adaptations, novel adaptations or remakes. In September 2017, production “Avatars 2″, always with Zoe Saldaña and Sam Worthington in the main roles, and also Sigourney Weaver returns, already appeared in Cameron’s “Aliens”, albeit with a new part, unusual even for her: an extraterrestrial teenager. And Cameron ups the ante in the use of his billion-dollar bet across an expanded lineup of stars: Kate Winslet, once a romantic survivor of the ‘Titanic’, is said to be an additional attraction in ‘The Way of Water.’ James Cameron does not has been releasing a film in theaters for 13 years. And also between “Titanic” and “Avatars 1″ is twelve years old. The ocean explorer, undersea traveler and environmental activist has preferred to spend the past two decades at sea and as a documentary maker. But he still takes film personally: He says he has his own in “The Way of Water.” For bringing experiences as an often failing, absent, or overly controlling father of (even) five children. The nature mysticism he evokes is also grounded in ecological issues. He certifies that humanity is a “natural deficit disorder.”

Ultimately, the deciding question will be whether the somewhat maudlin cosmos of the “Avatars“-Saga, last tested in 2009, still fits the 2020s. James Cameron is a firm believer in putting everything on paper ‘Way of Water’; filming the third”Avatars“-The movies are already in the box, those for the fourth part are in progress, and the fifth part, scheduled for 2028, is also ready to be shot as a script. But in an age of differentiated superhero universes, all the blue water creatures that are so hard to distinguish and whose names no one can remember, cause just such a miracle – and are less sustainable than you think.

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