The Toyota Nello Cheli group claims fourth place in car sales in Côte-d’Or.
2020, the year of the Toyota hybrid
The beginning of this year 2020 was strongly marked by the global COVID-19 pandemic having a major impact on the automotive industry and sectors of the economy. The Toyota group has sold more than 15 million hybrid vehicles since 1997. In mid-March, the group announced the shutdown of production lines in Valenciennes and, subsequently, of all the activities of the group’s factories in Europe. .
In view of this unprecedented health crisis, the Toyota Nello Cheli group immediately implemented a solid action plan in response to the crisis, focusing on 2 priorities:
– The health and safety of all employees. Toyota Nello Cheli has therefore set up appropriate conditions within each of its dealerships for a safe recovery.
– Ensure the continuity of services to customers. Some of the group’s teams have remained active electronically and by telephone in order to ensure the continuity of concession services to its customers to maintain social ties, schedule meetings and answer technical questions.
With this effective action plan, Toyota Nello Cheli achieves exceptional sales performance. The group’s passenger car market share in the sector increased by 1.51 points (6.23% in 2020 against 4.72% in 2019) and even reached 8.5% for individuals, a few units from Citroën.
This development places Toyota Nello Cheli in fourth position as an automobile manufacturer in Côte-d’Or, far ahead of Volkswagen, Ford and Opel and in first place as an imported manufacturer. It is clear that the current health and economic situation has little impact on the group, which has achieved historic performances until then.
Since the start of the year, more than 800 vehicles have been sold, 60% of which are hybrid vehicles and 75% of them sold exclusively to individuals. An additional feat for the group, 41% of these vehicles are produced in France.
A great success due to loyal customers, solid support from the teams, efficient hybrid vehicles with ever more technologies and a claimed Made In France.
At the end of 2020, the Toyota Nello Cheli group will distribute more than 1,000 new vehicles in the department. “The health situation has had a beneficial effect on us. During the connement, the French attached themselves to the values of local products and made in France, while accentuating their attitudes and their approaches towards the environment. Logically, Toyota is the benchmark manufacturer when it comes to automotive ecology with hybrid technology developed and proven for 23 years, the end of the marketing of diesel engines to individuals since 2019, but also when we talks about made in France, since the Yaris model is the most produced car in France! »Declares Nicolas CHELI – Chairman of the group.
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