Atltico will have fewer kit sponsorships and plans to increase revenue

Galo has renewed virtually all advertisers for the 2022 season. In all, there has been a readjustment of the club’s payment quotas.

Two sponsors not renewed by Atltico: Hapvida, who was in the central part of the shirt, and Buser, on the side of the kit.

The departure of two sponsors is part of a project that the club has to have the shirt “less polluted” by sponsor brands.

However, the club’s goal is to reduce only one sponsorship compared to 2022. In this way, Atltico are working behind the scenes to have one more advertiser on next year’s kit.

Even with one less sponsor, the club estimates it has more revenue than in 2022.

According to Atltico’s 2023 budget, approved by the Deliberative Council, the club expects to raise 96.1 million reais with sponsorships and marketing actions.

The projection also includes advertising values, Loja do Galo, promotional materials, royalties and licenses, sponsorships and digital rights, events and sponsorships of Arena MRV and revenues from the sale of Manto da Massa.