Jakarta –
Bank services, especially digital services, continue to develop at this time. The purpose of developing this service is to facilitate and pamper customers.
Although the service continues to grow, there are still customers who use dinosaur products. What’s that?
BCA President Director Jahja Setiaatmadja explained, although there are many sophisticated and updated services, his party is not in a hurry to remove services that tend to be outdated, such as SMS and phone banking. Because, he said, there are still many customers who are not fluent in using the latest digital services.
Jahja called the product or service a dinosaur product. Jahja associates ancient products with dinosaurs that lived in ancient times.
“There are still hundreds of thousands of customers, I also don’t understand, they still use SMS Banking. It’s already a dinosaur, phone banking is semi-dinosaur. There are still many who use it, so we still maintain it,” said Jahja in the National Customer Day webinar, last Friday. (3/9/2021).
Jahja admitted that his party had carried out massive education to use BCA’s newest digital banking service, but they still didn’t want to. According to them, said Jahja, they are used to the service.
“They reason, ‘I usually use this, sir’, yes, we have. But little by little we always aim at new features with this digitization,” said Jahja.
Usually, such customers are customers with old age. Although most of BCA’s customers are in their 20s or young people, Jahja said that the features that are friendly for all ages must be maintained.
“We can’t provide products that are friendly to millennials only. We have to also go to millennial and colonial seniors, many of them don’t want to follow developments,” said Jahja.
According to his data, customers aged 55 years and over at BCA reached 9%, then 25% for those aged 40-55 years and 27% for those aged 30-40 years.
Then the group of young people, aged 21-30 years occupies the largest number or reaches 32%. Finally, at the age of 21 years and under there are 8%.
If the job profile is detailed, Bank BCA is mostly used by employees as much as 54.6%, then traders by 19.5%, and students by 9%. There are also housewives at 8.6%, civil servants at 2.6%, professionals at 1.2%, and retirees at 0.7%. The remaining 3.8% fall into other professional categories.
(acd/zlf)
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