Arturo Elías Ayub remembers when he was able to invest in Snapchat and did not want to

Despite having a successful career in business, narrated that, just as he has taken great investment opportunities, he has also let others pass, such as when he lost the authority to invest in Snapchat.

The businessman and son-in-law of Charles Slimpointed out in an interview that, in his professional career, he has been wrong in negotiations, in entering the wrong businesses and in not entering very good businesses, as happened with the application Snapchat.

“I have been wrong in negotiations, I have been wrong in investments, I have been wrong in entering the wrong businesses and I have been wrong in not entering very good businesses. In my book ‘The Negotiator’ there is an anecdote of when I was invited to participate in a photo application, a guy who was starting it and I told him: ‘This is the same as Instagram and you are asking for a fortune for me to enter this’ and it turned out that today that application is called Snapchat, “the ex-shark recounted his experience.

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Arthur Elijah recalled that, some time ago, he received the invitation to participate in the development of a digital application of images, but considering that the proposal was something similar to the famous Instagram application, he rejected the offer.

In addition, at that time he considered that they were asking for a lot of money to enter the project, without knowing that this app would become Snapchatand in one of the main digital applications of content in photography being direct competition of Instagram and some other digital messaging platforms.

THE SUCCESS OF SNAPCHAT

Snapchat is today one of the digital messaging applications most used in the world, data provided by Statista, indicate that the social network exceeded the figure of 3 billion users per day in recent months, since it has become one of the favorites to interact with photos, videos, content multimedia and augmented reality.

OTHER BAD DECISIONS IN BUSINESS

But, in business, this bad decision has not been the only one, since there are two moments that remain to this day as the great failures of some companies.

The most popular case is the refusal of BLOCKBUSTER to buy Netflix in its beginnings, since Netflix is ​​currently one of the streaming platforms that dominate entertainment within digital channels.

Likewise, in the history of business there is the bad decision made by Channel 5 of Televisa, by not wanting to buy The Simpson for its regular programming, this program being one of the recurring jewels of its direct competition TV Azteca.

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