Original title: Are you hungry, apologizes for “the rider’s New Year reward index is set too high” and promises to make additional compensation to the rider
China Broadcasting Network Beijing, February 19 news (Central Broadcasting reporter Li Xingjian) Recently, Ele.me riders reported on social platforms that this year’s Spring Festival, Ele.me platform launched the “Run Chinese New Year Selection Series” to keep riders. The activity is divided into seven phases. If all are completed, you will get a bonus of 8,200 yuan. However, during the sixth event, the Ele.me platform’s requirements for delivery orders were greatly increased, which caused the riders to question.
In response to this, Ele.me platform responded to Voice of China on the 19th and stated that two actions have been taken: after the end of the sixth period on February 21, a list of regions with deviations in all orders across the country will be compiled, additional compensation activities will be added, and Announced to the Cavaliers. The single-quantity design of the final event will also be optimized to allow more knights to be rewarded.
Many Ele.me platform takeaway riders told reporters that they originally chose to stay in the city for the New Year to get rewards for the Spring Festival running singles. It is understood that the event stipulates that riders can receive 8,200 yuan rewards after completing seven events within 49 days from January 11 to February 28. Mr. Wang, a hungry rider from Hangzhou, Zhejiang, said: “I was able to get a reward of 8,200 yuan for one of the activities I ran Hungry a year ago. They promised that the reward of 8,200 yuan would be available. 285 orders. That was a year ago, and the orders were sufficient. At that time, we ran for eleven or two hours (a day), and we were able to make more than 300 orders.”
According to Mr. Wang, the compliance line for each issue is different. There were a lot of orders a year ago, and the tasks were successfully completed. The fifth phase is from February 8th to February 14th. Due to the Spring Festival holiday, riders generally can only complete more than 100 orders. What caused the rider to question is that the sixth phase of the activities from February 15 to February 21, the standard line was raised to 360 orders. Mr. Wang said: “The order quantity has been increased to 360 orders at once. We can’t run that many. Why can’t we run that many? Because the merchants go home for the New Year, and the customers who order food also go home for the New Year. There are not so many people eating. meal.”
An Ele.me crowdsourcing rider introduced that Ele.me’s riders are divided into full-time “hummingbird delivery” and part-time “hummingbird crowdsourcing”. Hummingbird crowdsourced riders are further divided into preferred riders and ordinary riders. This time the rider cannot get the reward event is mainly targeted at the preferred riders of the hummingbird crowdsourced riders. The Beijing rider said: “Ele.me? The platform dispatches orders. Preferred riders can’t refuse. Ordinary crowdsourced riders can refuse. Preferred riders can’t refuse dispatches. You can run whichever you send. They have a lot of orders. less.”
The rider Mr. Guo introduced that completing the seven missions is like a level game. The new missions in each phase will not be released in advance, but will be updated until the early Monday morning of the new week. Mr. Guo said: “(The target line) is changed randomly. It will be announced at 0:00 on Monday of the new week and can be seen at 6 in the morning. The publicity they gave before was that according to the situation of the New Year, these (rewards) must be able to I got it. We stayed here for the New Year’s Eve for the 8,200 yuan reward. Just like a level-breaking game, we have already reached the sixth level. The sixth level has set up obstacles for us, and the seventh level simply cannot pass.”
Some riders questioned why the reward activities launched to keep the riders at work during the Spring Festival suddenly increased the difficulty of the activity? Is there any suspicion of squeezing the rider’s rewards in disguise? The rider said: “It is clear that the company does not want to give this money, which makes us particularly uncomfortable now.”
In response, the relevant person in charge of Ele.me responded to Voice of China on the evening of the 19th, saying that this event was an additional year-end incentive in addition to the subsidies for each Spring Festival. In the 7-stage event, the Cavaliers can receive rewards as long as they have completed more than 3 stages in total. The more periods you complete, the higher the reward. It’s not that you won’t get a penny reward if you finish the sixth period.
The relevant person in charge of Ele.me said: “Our event is aimed at the crowdsourcing of preferred riders. The New Year’s reward is an extra step-running reward provided to them in addition to the Spring Festival subsidy. The original intention is to ensure the number of riders in the Spring Festival. You can also earn more money. The rider has completed several missions in these 7 weeks, and we will give rewards in stages. If the rider only completes one mission, he may not get the reward; complete 4 missions, It’s about 1,000 yuan as a reward; 5 tasks are rewarded with a reward of 3,000 yuan; 6 tasks are rewarded with a reward of 5,000 yuan; 7 tasks are rewarded with a reward of about 8,000 yuan. This is a gradient reward program.”
So, why did you choose to suddenly raise the compliance line in the sixth period from the fourth day of the Lunar New Year? The relevant person in charge of Ele.me responded: “The order volume on the platform from the first day to the third day of the first month, including New Year’s Eve, is very low, so we greatly lowered the task threshold for running orders in the last cycle. But according to In the past year’s order growth trend, we can see that in the next period of activity, there will be a large increase in order volume as a whole. This is a starting point for us to raise the threshold of the sixth phase of the task. In fact, we are doing the order volume forecast. In the process of estimating the design, there will indeed be some cities and some commercial districts, and the actual order trend has greatly deviated from our expectations, and this has also caused a big misunderstanding, so this is where we are very sorry. .”
On February 22, it will enter the seventh activity cycle. The relevant person in charge of Ele.me said that after finishing the statistics, additional compensation will be provided to the rider. The relevant person in charge of Ele.me said: “First, after the 6th event on February 21, we will sort out the regions where the activity compliance rate is low among the regions where the order fulfillment is not as good as expected according to a unified standard. We will have targeted compensation activities. Secondly, we will also conduct a round of optimization as soon as possible for the threshold of the 7th event to ensure that more rider brothers can get rewards.”Return to Sohu to see more
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