Apple CEO Tim Cook poses for a selfie at the Apple Fifth Avenue store for the release of the Apple iPhone 14 range in Manhattan, New York City, USA, September 16, 2022. REUTERS / Andrew Kelly
The latest financial report from a major tech company is Appletheir performance in the fiscal fourth quarter of 2022 compared tolast seasonThere was a marked improvement, with revenue of $ 90.1 billion and profit of $ 20.7 billion, up 8% year-over-year, with the largest contribution coming from $ 42.6 billion. in marketing iPhone 14 seriesAnd the MacBook with a growth of 25%, leading to $ 11.5 billion (surely everyone was waiting for the version with M2 chipMBA facelift what). The second highest revenue is from service products, but growth is flat and sales of wearables and accessories, which underperformed in the last quarter, also rebounded significantly this quarter. The iPad article has experienced a regression this season and it is estimated that everyone is waiting for the new model just out.
According to CFO Luca Maestri mentioned at the earnings conference, the number of active installs of their core products hit a new high and nearly half of the Mac and iPad users who bought them were new to the platform. CEO Tim Cook added that he is happy to see that the iPhone 14 Pro and iPhone 14 Pro Max can still do well under the constraints of tight parts supply.
Looking forward to next season, they expectNew iPad modelswill lead to a sharp increase over last year iPad Pro with M1 chip There was such a phenomenon when it was launched and it is believed that the sales momentum of the iPhone 14 series will continue into the fourth quarter as well. That is to say that the launch of the iPhone 14 Plus is also what intrigues everyone. After all, the (relatively) low big screen iPhone is still the first time you’ve seen it, but I think it’s always more attractive than the mini model.
Thinking back to some market analyzes,Gartner Statistics show that computer market shipments fell by up to 19.5% in the last quarter;Channels It also claimed that smartphone shipments fell by 9%. But Apple’s performance in both areas has remained solid and I believe investors are still relatively confident in them.
