Early on, Facebook was not very enthusiastic about the update that Apple was introducing with regard to the changes to the “Identifier for Advertisers” (IDFA)
The social network publicly criticized it by running its own website, several blog posts and even a one-page advertisement targeting Apple’s update
As early as August last year, Facebook predicted a 50 percent drop in the Audience Network advertising business as part of the IDFA update
Now a new report shows that Facebook could actually be one of the main sufferers – along with Snapchat. Loss of sales at Facebook and Co. As CNBC reports, the report reveals that ad companies such as Facebook and Snapchat are most likely to struggle with the consequences of the changes
After all, the update could make it much more difficult for advertisers to track user activity and collect data
Analysts expect that many users will see the cha
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