Apple’s AR/VR Headset to Take on Meta: A Collision Course Unveiled at WWDC Event

The world of technology is rapidly advancing, and it seems that Apple is set to disrupt the next big thing after social media: the metaverse. With Apple’s focus on augmented and virtual reality, CEO Tim Cook has been vocal about his interest in the concept of a metaverse, a virtual space where users can interact in a variety of ways. And with Facebook’s Mark Zuckerberg already investing heavily in this area, it’s clear that the two tech giants are on a collision course for control of this emerging space. This article will explore the potential impact of Apple’s entry into the metaverse and how it may reshape our online experiences in the coming years.


Apple is set to unveil its AR/VR headset at WWDC in June, putting the company on a collision course with market leader Meta. In an interview with GQ, CEO Tim Cook outlined his vision for the device and how it could enhance communication and connection, a clear shot at Meta’s efforts to develop interconnected online worlds. While Meta currently holds the lead with 22 million Quest headsets in the market, Apple has a reputation for entering established spaces and becoming the dominant force. The two tech giants have an acrimonious relationship, with Apple’s privacy stance limiting Meta’s ability to track users while browsing. However, Meta is now facing a slowdown in the digital advertising market, while Apple prepares to enter the AR/VR space.


As Tim Cook and his team at Apple continue to explore the potential of augmented and virtual reality, it’s clear that they have their sights set on something big – something that could rival the so-called “metaverse” that Mark Zuckerberg has been promoting. Whether Apple will succeed in creating its own immersive digital universe remains to be seen, but one thing is certain: the tech giant is not afraid to take on big challenges and push the boundaries of what’s possible. As consumers, we can look forward to a future where our digital experiences are even more engaging and immersive than they are today, thanks in no small part to the ongoing efforts of Apple and other innovators in the tech industry.