- 35 min ago
- Medhi Naitmazi
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Apple is set to surpass Samsung as the biggest buyer of AMOLED displays for smartphones later this year following the release of the iPhone 13 line, which will push the adoption of flexible AMOLED displays in iPhones to 80%. , according to a new report from DigiTimes.
Apple overtakes Samsung on OLED controls
Apple has adopted flexible AMOLED displays for its entire iPhone 12 lineup and is expected to continue to do so for the 2021 iPhones. According to today’s report, which cites estimate figures from research firm Omdia, Apple is expected to buy 169 million iPhone display panels this year, up from 114.5 million last year.
Apple is expected to increase its AMOLED panels to 169 million pieces for 2021 iPhones from 114.5 million in 2020, while Samsung’s corresponding purchases are expected to increase slightly to 157 million pieces from 152.3 million.
Samsung Display is expected to remain the largest supplier of AMOLED panels for iPhone in 2021, offering around 110 million pieces, compared to 50 million LG Display and 9 million BOE, according to the latest indications.
Along with flexible AMOLED displays for the iPhone 13 lineup, high-end models in the lineup, such as the iPhone 13 Pro and iPhone 13 Pro Max, are expected to include LTPO back panel technology. LTPO panels not only help reduce screen power consumption, which could enable feature like always-on display for iPhone, but it also enables higher refresh rate.
For several years now, Apple has been claiming to include a 120Hz refresh rate in its iPhones for some time; however, this never materialized. Apple was on the verge of adopting LTPO technology with the iPhone 12, but probably decided to focus on bringing 5G to the iPhone as the main selling point. With the iPhone 13, Apple is now almost forced to integrate LTOP display technology with a refresh rate of 120 Hz to catch up with the competition which offers it almost systematically. And when we know that the iPad Pro has it since 2017 …
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