According to the Bloomberg agency, the Apple brand has asked its suppliers not to increase the production capacity of the new iPhone by 6 million additional devices.
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Apple Tumbles in New York, iPhone 14 Demand Would Be Weaker Than Expected | Photo credit: Apple
Apple lost more than 3% in New York in pre-market trading on Wednesday. According to Bloomberg, citing sources familiar with the matter, the Apple brand is abandoning plans to ramp up production of its new iPhones this year due to weak demand for its devices.
The Cupertino group reportedly asked its suppliers to reduce efforts to increase the assembly of its new iPhone 14 by up to 6 million additional units during the second half of this year, the agency reports. The production target would thus be globally reduced to the initial estimates of 90 million over the period.
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