Apple will introduce a series of new products on September 14. It mainly concerns the new iPhone 13, but experts also expect innovations in the Apple Watch and possibly also a new generation of wireless earphones (AirPods 3).
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More Apple laptops may also be equipped with their own chips. This is already the case for the MacBook Air, the Mac Mini and the smaller iMac model, the rest run on chips from Intel.
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Small technical updates of the processor and camera system of the phone are also possible. For example, the portrait mode function is expected to be extended to video. This allows the camera to create a depth of field effect by, for example, focusing faces in the foreground and blurring the background. Also the recording quality of videos will improve.
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Virtual
The launch usually results in a strong increase in sales. Millions of avid shoppers want to have the brand new iPhones in their possession as soon as possible.
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Typically, hundreds of journalists are invited to the Cupertino, California campus. Since last year, due to the pandemic, the company has switched to virtual events.
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