Not one “Apple One” at all
According to Apple specialist Mark Gurman, the Apple One service will consist of several tiers, allowing customers to compile different services. According to his informant, the cheapest subscription will cover Apple Music and Apple TV +, at the next price level it will join Apple Arcadeand we will get even higher Apple News+ and additional iCloud space to use. Probably the highest plan will also include a new service offering virtual fitness services.
Share with your family
Importantly, the kits will be available to our loved ones as part of Family Sharing exactly the same as individual services. According to Gurman, the reductions will be from $ 2 to $ 5 per month. The goal is, of course, to attract especially those customers who already have a single service from Apple, bypass the rest, or use competitor solutions.
The Bloomberg journalist reserves that the sets he gives may still change, but at the moment it is not planned to include other services such as AppleCare or subscriptions for Apple devices in this program. It is quite possible, however, that we will see variously configured promotional periods for buyers of the company’s new devices. It will work like promotja on Apple TV + created a year agobut include more services.
Will Apple’s plan be successful? It seems that the key issue is still the modest and inconsistent offer within AppleTV +. If Apple extends it enough to become any competition for HBO GO or Netflix, they may succeed. If AppleTV + is still a curiosity, then how the basis for “bundling” can be even deterrent.
Source: bloomberg.com
