The global tablet market saw an improvement in terms of shipping amid the Covid-19 pandemic in the first quarter of 2021. After a long time, the tablet market has seen tremendous growth as global tablet shipping grew 53% year-on-year in the first quarter of 2021.
According to a report by Counterpoint, a research firm, the global tablet market saw a major resurgence during the pandemic, emerging from a long recession. Unsurprisingly, Apple led the pack with more than a third of the market share.
(Image credit: Counterpoint)
With schools and universities still operating on the online-only model in many countries, the demand for large-screen devices experienced a big jump in the first quarter of 2021. The demand was also due to the fact that people work more remote and have to stay at home for an extended period of time.
While the market grew 53% year-on-year, in terms of quarter-on-quarter growth, it was down 22% as the quarter was an off-season period, according to the report.
Apple iPad 8 is the best-selling model
(Image credit: TechRadar)
Most tablet makers increased production and shipments in 2020 to meet the increased demand for a large-screen device. Apple and Samsung were the only big players to take advantage and launch new tablets in both an affordable and premium space. And this also resulted in growth for both companies and extended their market share.
Apple leads the tablet segment with a 37% market share coming from. Previously, the brand had sold 33% more iPad units worldwide in 2020 than in 2019. The entry-level iPad models accounted for 56% of total iPad shipments in the first quarter of 2021, while the series iPad Air and iPad Pro were next with 19% and 18% shares. , respectively. The latest iPad 8 emerged as the best-selling model. The report also says that the recently released M1 iPad Pro brings big changes compared to previous models and the initial response has been very positive.
Samsung is in second place with a 20% market share, a 4% jump from the first quarter of 2020. Lenovo is in third place with a 9% share gaining 4% year-on-year, and Amazon with its tablets from the Fire series ranks fourth with 9%. share, which is an 8% jump. Huawei is the only one in the top five to fall with a market share of 5% in the first quarter of 2021, which is 6% less than in the first quarter of 2020.
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