Apple launches two new radios, renames Beats 1 – News from the web

Beats 1 is dead, long live Apple Music 1. Through a press release, Apple announces some changes for its music stations. The company now offers three linear radios, with animators, all under its own identity. Beats 1 changes name while Apple Music Hits and Apple Music Country appear.

The Beats brand disappears

Apparently anecdotal, this Apple announcement is more worrying for die-hard fans of the Beats brand. For several months, rumors have evoked its planned end for the benefit of the Apple and AirPods brands. By killing Beats 1, Apple buries the last residue of Beats Music, the application that had served as the basis for Apple Music. Are headsets and earphones next on the list?

Five years after the launch of Beats 1, the arrival of two new radios shows that Apple still believes in linear radio. In France, failing to have launched a French version of its radio, Apple recently offers a program dedicated to rap. To distinguish itself from the competition, the company could multiply this type of initiative.

Source: 01net