Apple iPhone 15: Price Freeze and Titanium Material Boost Pre-Orders – Consumer Responses and Popular Choices

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Apple unveiled the iPhone 15 by freezing the price of the iPhone 15 and making a bet with titanium material.

The model released this time was released at the same price as the previous model, and is awaiting consumer choice due to its new titanium material and USB C-Type terminal.

MnPrice, operated by Mobicoms Co., Ltd., is in the process of pre-ordering the Apple iPhone 15, and on the 19th, it shared data on consumers’ responses to the question ‘What model, color, and capacity are popular for pre-ordering the iPhone 15?’ did.

During the pre-order period from the 13th to the 18th, the most popular model selected by 2,707 pre-orderers was the iPhone 15 Pro (54.6%). ▲iPhone 15 Pro Max (29.6%) ▲iPhone 15 (12.9%) ▲iPhone 15 Plus (2.9%).

The iPhone 15 Pro, which received the most selection, is equipped with new titanium material and the A17 Pro 6-core GPU chip, and has enhanced photo and video shooting functions. Among them, the most preferred are the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

Colors by model include iPhone 15_▲Pink (37.7%) ▲Black (25%) ▲Blue (22.4%) ▲Green (8.6%) ▲Yellow (6.3%)

iPhone 15 Plus_▲Pink (37.7%) ▲Black (21.3%) ▲Blue (21.3%) ▲Green (18%) ▲Yellow (1.6%)

▲iPhone 15 Pro_▲Natural Titanium (38.7%) ▲White Titanium (29.7%) ▲Black Titanium (19.3%) ▲Blue Titanium (12.2%)

▲iPhone 15 Pro Max_▲Natural Titanium (42.8%) ▲White Titanium (21.6%) ▲Black Titanium (18.5%) ▲Blue Titanium (17.2%)

The iPhone 15 and iPhone 15 Plus models mainly chose a pink color, while the iPhone 15 Pro and iPhone 15 Pro Max mainly chose a natural titanium color.

iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max capacity by model: iPhone 15_▲128GB (50%) ▲256GB (40.7%) ▲512GB (9.3%), iPhone 15 Plus_▲128GB ( 45.9%) ▲256GB (44.3%) ▲512GB (9.8%), ▲iPhone 15 Pro_▲128GB (35.4%) ▲256GB (50.5%) ▲512GB (14.2%), iPhone 15 Pro Max_▲256GB (61.3%) ) ▲512GB (38.7%), etc.

The capacity preference for the regular models iPhone 15 and iPhone 15 Plus was ▲128GB, while for the popular model iPhone 15 Pro, ▲256GB was overwhelmingly preferred. iPhone 15 Pro Max ▲256GB It is interpreted that consumers preferred the reasonable 256GB capacity over the high-capacity model due to the price burden of the high-end model.

The age composition of iPhone 15 pre-orderers was diverse. Among those who made advance reservations, the largest age group was those in their 20s (38.3%) and 30s (33.6%), with a slight difference in age, followed by those in their 40s (16.1%). Those in their 50s or older (6.2%) were followed by teenagers (5.9%).

An M&Price marketing official explained that the reason for the popularity of pre-orders for the Apple iPhone 15 is that although there has been no significant change in design, it is gaining popularity due to the price freeze, activation of domestic Apple Pay, and the launch of a new material, titanium.

2023-09-19 00:59:52
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