Apple updated his web page « Apple at Work With a series of new testimonials from business customers about how Apple devices and services can help at work.
Businesses large and small alike use Apple products to streamline workflows, manage and monitor operations, increase customer engagement, implement specialized tools, and more. Business customers represent a significant portion of Apple’s sales, which is why new success stories are regularly promoted on the site.
Apple at Work’s latest update features new testimonials from Ash Cloud, BDC, Bestseller, BSH, Finnair, Fulton Hogan, Hastens, HEB, Tochigi Bank, Tokyo Metro and Zurich, joining previously highlighted stories from ‘AIA, AXA, BDC, British Airways, BSH, Capital One, John Lewis & Partners, Rogers-O’Brien Construction, SKF and Vestas.
Apple divides the various successes into six categories: retail, construction, finance, transportation, insurance, and manufacturing. Promotional text and featured videos illustrate how Apple products and services can help a particular industry. For example, Apple is promoting support for iPhone, iPad, and Apple Pay for store operations in the retail category. The devices are also useful for scanning, finding items, accessing data, managing inventory, and assisting with sales.
Each section features a primary testimonial with an in-depth look at how Apple is helping this particular company. In the case of the production category, BSH explains how iPad, Apple Business Manager and other tools fit into their workflow:
“At BSH, the iPad is transforming the way service technicians work, from optimizing daily schedules to helping identify old parts for replacement. The ease and mobility of the iPad, combined with the power of custom iPadOS applications designed in collaboration with Apple and IBM, make product information accessible, simplify communication with the office, and enable face-to-face communication with the customer. “
The new Apple at Work page includes a wealth of information on Apple’s business tools and partnerships and serves as a landing page for companies looking to integrate into the ecosystem.
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