Pending the appointment of its new coach, who should be Gérald Baticle, Angers SCO unveiled its new logo on Wednesday. “We wanted to open a new page with in particular a facelift of the emblem part of the club, explains Morgan Potier, SCO’s sales and marketing director. We were not stimulated by what was happening elsewhere. It was time for us to do it. “
– –
“It was a unanimous choice, we all converged in the same direction”
Morgan Potier, Sales and Marketing Director of SCO
— –
The Anjou club favored a diamond shape, explaining in particular that“At a time when the temptation is cold minimalism, sometimes to the detriment of the heritage it carries within it, we have chosen a coat of arms that draws on what has always been the strength of the SCO: his unit “.
– –
Before arriving at this result, Angers had solicited four French agencies, more than a year ago. “We had sent them precise specifications, assures Morgan Potier. We did not let them phosphorate in delusions as for FC Nantes or Juventus. Each then sent us a proposal. Two logos stood out and they were presented to our supporters groups. And they are the ones who chose the final coat of arms. But it was a unanimous choice, we all converged in the same direction. “ This new coat of arms was designed by the Angevin agency Welkot, which competed with, in particular, the Parisian company La Fourmi.
– – .
