The Roubaix tourist office has created Your Past Lives, a podcast in seven episodes, with the help of the company Koltrain, available on all platforms. Each episode retraces part of the industrial history of the city. The idea is to highlight the textile heritage through different symbolic places.
Roubaix is proud of its history. Borrowing from a strong industrial past, it was the cradle of textiles in the North. The city took advantage of a major boom in the 19th century to experience its golden age at the beginning of the 20th century. But you know the adage, after the rain comes the good weather. The crisis, the strikes… Roubaix settles down and finally, Roubaix recovers. Retail, culture, urban art, here she isin the era of time.
@Roubaix Tourism
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The tourist office felt it had to be better on the issue of manufacturing heritage. So he released a free podcast in early June, titled Your Past Lives in Roubaix. “We wanted to be able to tell these stories“, specifies Constance Vasse-Krebs, project manager and “of absolute” of the format. The opportunity to travel back in time among the buildings of the urban jungle.
“Your past lives in Roubaix”
The podcast is divided into seven episodes for seven iconic locations. Each of them recounts a life prior to “man’s height“. Constance explains this choice: “We found it interesting that the narrator speaks directly to the listener. It’s more surprising and more engaging.” Think of it as a way to reinforce immersion by appealing to emotion. Of course, it is advisable to listen to this while strolling through the streets of the city. Everything was entirely done by the start-up Koltraininstalled at EuraTechnologies. Dominique Pie handled the script and Jay Gimenez (Skip The Use) the sound. For voiceovers, you will hear Eléonore Bianchi et Thomas Baelde. Allow about 10 minutes per episode.
Episode 1 : you play a belgian worker of the 19th century which arrives at Roubaix station.
Episode 2: you play a textile engineer at Ensait.
Episode 3: you play a bather at the swimming pool before it became Swimming Pool.
Episode 4: you embody Emile Hallynckfounder of Tissus Hallynck.
Episode 5: you play a industrial during the inauguration of the town hall in 1911.
Episode 6: you play a enfant working at the Motte-Bossut factory.
Episode 7: you play a new born in a common yard.
Internally, the tourist office has made a souvenir bag, paying for it (19 euros). It contains various objects evoking the Roubaix past. The idea is to draw one per stage. “It’s like a lucky bag“, continues the project manager. A good way to enhance the sensory experience.
