Aleph, a global leader in the field of digital advertising, has signed a strategic partnership with the Groupement des Annonceurs du Maroc (GAM), marking a significant step in strengthening digital advertising skills in Morocco. This partnership was sealed during an official signing ceremony which took place in the presence of leaders of both partners, specify Aleph and GAM in a joint press release.
Quoted by the same source, Achraf El Filali, Country Manager at Aleph Maroc, indicated that this partnership with GAM “represents a fundamental pillar of our ongoing commitment to the development of digital skills in Morocco. We are not just aiming for improvement, our ambition is to revolutionize the digital advertising landscape in the region.”
He continued: “Together, we have the vision, resources and determination necessary to transform challenges into opportunities and to raise industry standards, ensuring that Morocco remains at the forefront of digital innovation. This is an exciting time for all of us, and we look forward to seeing the fruits of this strategic collaboration.”
For his part, Youssef Cheikhi, president of GAM, affirmed that this partnership with Aleph “represents a major step forward for our community of advertisers in Morocco. In collaboration with renowned experts, we aim to strengthen the digital skills of GAM members and remain at the forefront of innovation in the digital field.”
And added: “Thanks to this alliance, we offer our members flexible learning opportunities thanks to the E-learning +Digital Ad Expert+ course and enriching moments of sharing during our Master Classes led by international experts” .
Through this partnership, Aleph will make available to GAM and its community the Digital AdExpert platform (www.digitaladexpert.com), which offers digital advertising certification and courses on major digital and social media platforms. GAM members will be able to access the platform in English, French, Arabic and Spanish, allowing them to train at their own pace or through self-training programs spread over three months.
Members will benefit from over 30 courses covering platforms such as Google, TikTok, X (formerly Twitter), Spotify, Criteo, LinkedIn, Snapchat, and others. These training courses will be accessible via the Digital AdExpert platform, providing an in-depth understanding of current advertising tools and techniques.
The first major event of this partnership will be a Google workshop led by Mathieu Brunier, Global Partner Director for Google at Aleph, scheduled for April 26. This workshop will be an opportunity for GAM members to familiarize themselves with best practices on Google Ads, thus strengthening their expertise and operational efficiency in the digital market.
In this sense, Mathieu Brunier assured that this workshop marks the start of an exciting series of initiatives designed to strengthen the capacities of GAM members, reports the press release. “We are excited to share our deep expertise in digital advertising, accumulated through years of successful collaboration with leading brands globally. Our goal is to provide the tools and knowledge needed to catalyze participants’ professional growth and propel their businesses to new heights of success in today’s competitive digital marketplace,” he noted. Aleph will also organize monthly Live-in Person sessions, workshops and masterclasses in Morocco. These sessions will cover best practices and latest trends across major digital and social media platforms, thereby strengthening the skills of GAM members in this dynamic field, the release concludes.
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– 2024-05-13 20:50:26
