Supermarket group Albert Heijn (AH) stops after 65 years with paper purchase stamps. As of June 1, customers can save digitally. Customers who still have incomplete stamp booklets can save up to the end of the year to complete them.
“The existing purchase stamps and savings books are being phased out,” AH said on Monday. In 1955, the grocer introduced the purchase stamps. When customers spent 1 guilder for 10 cents they could buy a stamp. When a booklet with 490 stamps was pasted, the customer was paid 52 guilders.
AH still uses the relatively high interest rate of 6 percent to this day. That percentage remains valid if digital savings are made. Last year, AH introduced digital savings with the various savings campaigns.
This is done via the app. “From 1 June, customers with a personal Bonus card can digitally save the trusted purchase stamps.” Due to the corona crisis, the saving of stamps was temporarily completely stopped. An ongoing campaign to save fresh food stamps was resumed in late April.
Even then, customers were encouraged to do this digitally. They were then given five stamps as gifts. Albert Heijn never wanted to say how many customers save purchase stamps, but that this customer loyalty has been “very successful” over the years.
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