Aiwanger Re-elected as Chairman of BayTM for 2023-2026, Focusing on Sustainability and Unity in Bavarian Tourism Industry

Aiwanger was confirmed and re-elected by the members of the Supervisory Board as Chairman for the 2023 to 2026 term of office. Aiwanger: “I am pleased that the course of the Supervisory Board has been confirmed. Together with the extensive knowledge and experience of all members of the Supervisory Board, we will make our contribution to the successful development of BayTM over the next four years. Our goal: Bavaria should remain the number one tourist destination. We value the preservation of tradition and quality of life. We can only do this in close cooperation with the regional tourism associations and holiday destinations. In addition, we want to position and further develop Bavaria as a sustainable holiday destination. In addition to the sights, the culture with tradition and the breathtaking nature, we want to offer those looking for relaxation from home and abroad even more sustainable holiday experiences in the future. With the Digitization Competence Center, we have a committee of experts at the start to implement digital infrastructure projects in the tourist offer, for example. However, successful marketing for the travel destination Bavaria only succeeds because all tourism regions, destinations and the tourism industry in Bavaria are firmly united. My thanks and appreciation for that! Only together can we create an attractive, unforgettable, enjoyable stay in Bavaria for our guests and open up new future prospects for the Bavarian tourism industry in all regions.” Bayern Tourismus Marketing GmbH (BayTM) is a tourism marketing organization for the Bavarian tourism and leisure industry. BayTM takes care of the maintenance and marketing of the tourism umbrella brand of the travel destination Bavaria through national and international image marketing. BayTM is supported by the six main shareholders. In addition to the tourism associations of Allgäu / Bavarian Swabia, Franconia, Upper Bavaria and East Bavaria, these are DEHOGA Bavaria and the Bavarian Health Baths Association. In addition to these six main companies, 22 other shareholders own BayTM.