Coca-Cola, one of the most famous brands in the world that spends huge amounts on advertising, announced Friday that it would suspend all promotion on all social networks for at least 30 days, because “there is no room for racism“.
“There is no place for racism in the world and there is no place for racism on social networks“said James Quincey, the CEO of the global giant, in a very brief statement.
He demanded of platforms – that other brands have decided to boycott and deprive of their advertising revenues to force them to do more to remove hateful content – that they demonstrate more “transparency and accountability“.
Coca-Cola will use its break to “take stock of (their) advertising strategies and see if revisions are necessary“, a expliqué M. Quincey.
“No to hatred for profits“
The soft drink giant told CNBC that the “pause“did not mean that he joined the movement launched last week by associations for the defense of black Americans and civil society.
Called #StopHateForProfit (“No to hatred for profits“), this campaign to boycott Facebook ads in July is notably supported by the National Association for the Advancement of Colored People (NAACP), ColorOfChange, ADL (Anti-Defamation League, a Jewish organization), FreePress and Sleeping Giants. aims to obtain better regulation of groups inciting hatred, racism or violence on the network.
Friday is Unilever, one of the world leaders in the food industry and cosmetics, who announced that he would stop advertising on Facebook, Twitter and Instagram in the United States until the end of the year, at least, due to an election period “polarized“.
Under pressure, Facebook let go of the ballast on the principles displayed by its founder Mark Zuckerberg, who himself announced a hardening of the position of the social network in the face of hate messages.
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