Supermarket group Colruyt has reached an agreement with soft drink giant Coca-Cola. The company confirmed this on Friday. A commercial discussion between the two companies dragged on for months, as a result of which customers did not find all the Coca-Cola drinks on the store shelves.
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Colruyt and Coca-Cola have been discussing commercial conditions, such as prices, for months. Due to the lack of an agreement, not all products were on the shelves. For example, the Monster energy drink was not available in all Colruyt stores.
An agreement was reached at the end of August, a Colruyt spokeswoman confirms. All Coca-Cola products will therefore be available again. Exactly when that will be can differ from store to store and the functioning of the logistics chain, they say.
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