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Adyen Expands Acquisition Offer to United Arab Emirates

Adyen launches its procurement solution in the UAE to help companies achieve higher authorization rates, better customer experiences, and complete unified commerce to support the region’s thriving digital economy.

The leading platform powers many of the world’s largest brands, including Microsoft, Facebook, L’Oréal, Spotify, and Uber, and is growing regionally with a strong portfolio of well-known brands, including Foodics, Fabergé, and HMSHost International.

DUBAI, UAE, June 2, 2021 / PRNewswire / – ADYEN (AMS: ADYEN), the payment platform of choice for many of the world’s leading companies, today announced the expansion of its local procurement services to include the United Arab Emirates United States (UAE), which demonstrates its commitment to the middle East. With procurement capabilities in the UAE, Adyen provides national and international businesses with an enhanced payments solution, enabling higher authorization rates and improved buyer flows with less friction. Among the first merchants to benefit from Adyen’s takeover offer were Foodics, Fabergé and HMSHost International.

In the UAE, Adyen supports companies with the same range of products and features as in other regions, including a fully integrated anti-fraud solution and its revenue optimization toolkit. By covering the entire checkout flow through its single platform for online, in-store, and in-app transactions, Adyen Local Acquisition helps your merchants create frictionless checkout experiences for their shoppers.

“The launch of our procurement solution in the UAE allows us to offer our merchants the local solution they have been looking for. We are ready to reduce the pain points that merchants currently see in the UAE market,” he commented Sander Maertens, director of Adyen for middle East. “We look forward to providing merchants with access to a superior procurement solution that will future-proof their payment setup and generate better results as we provide them with access to the full capabilities of the Adyen platform.”

“Our ambition is to create positive experiences for people on the go, no matter where our guests are on their journey,” said Dennis Hoogreef, vice president of IT and facilities for HMSHost International. “Adyen has the ability to rapidly innovate from a technology standpoint, giving us the opportunity to deliver seamless customer experiences in the markets we operate in. This is key for a company like ours with global operations in those markets. local and international. We are excited to be one of the first to do business with Adyen in the UAE. “

In the UAE, Adyen is the first and only payment provider to offer a single platform unified commerce solution. With the direct acquisition card for connections to Visa and Mastercard, transactions will be processed locally in the United Arab Emirates through the Adyen platform. Other supported payment methods include American Express, UnionPay International, Diners, Discover, JCB, WeChat, and AliPay.

Adyen’s entry into the UAE is supported through its partnership with Network International, a leading enabler of digital commerce in the UAE region. Middle East and Africa (MEA). Network International will support Adyen with scheme sponsorship services for the acquisition of Visa and Mastercard.

About Adyen

Adyen (AMS: ADYEN) is the payment platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure that connects directly to Visa, Mastercard, and consumers’ preferred payment methods across the globe. world. Adyen offers seamless payments through online, mobile and in-store channels. With offices around the world, Adyen serves clients such as Facebook, Uber, Spotify, Casper, Bonobos, and L’Oréal. The launch of the Adyen acquisition in the UAE and the cooperation with Foodics, Fabergé and HMSHost International, as described in this update, underscores Adyen’s continued expansion and growth with new and current merchants as part of its normal course. of business. Adyen’s headquarters in middle East It is located at the Dubai International Financial Center (DIFC).

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